Product aspect ranking is beneficial to a wide range of real-world applications. The important product aspects are identified based on two observations: 1) the important aspects are usually commented on by a large number of consumers and 2) consumer opinions on the important aspects greatly influence their overall opinions on the product. In particular, given the consumer reviews of a product, we first identify product aspects by a shallow dependency parser and determine consumer opinions on these aspects via a sentiment classifier. We then develop a probabilistic aspect ranking algorithm to infer the importance of aspects by simultaneously considering aspect frequency and the influence of consumer opinions given to each aspect over their overall opinions. The experimental results on a review corpus of 21 popular products in eight domains demonstrate the effectiveness of the proposed approach. Moreover, we apply product aspect ranking to two real-world applications, i.e., document-level sentiment classification and extractive review summarization, and achieve significant performance improvements, which demonstrate the capacity of product aspect ranking in facilitating real-world applications.
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